Central Oregon Housing Market Shows Strong Growth in Luxury Segment

Luxury Home Market Thrives in Central Oregon

The custom home market in Bend and surrounding areas continues to see increased demand for high-end properties, with Brasada Ranch and Tetherow leading the way in sales volume and price appreciation.

Market Overview

According to recent data from the Central Oregon Association of Realtors, the luxury home segment (properties over $1.5 million) saw a 23% increase in sales volume compared to the previous year. This growth outpaced the overall market, which grew by 12% during the same period.

Key Drivers

Several factors are contributing to the strong luxury market:

**Remote Work Migration**: Professionals from the Bay Area, Seattle, and Portland continue to relocate to Central Oregon, bringing significant purchasing power and seeking custom homes that accommodate home offices.

**Quality of Life**: The region's outdoor recreation opportunities, including skiing at Mount Bachelor, world-class golf, and extensive trail systems, attract affluent buyers seeking an active lifestyle.

**Limited Inventory**: The scarcity of move-in ready luxury homes has pushed more buyers toward custom construction, benefiting experienced builders like Kevin Rea at Rea Co Homes.

Community Spotlight

**Brasada Ranch** continues to be the top-performing luxury community, with average home prices exceeding $2.5 million. The community's resort amenities and stunning high desert setting attract buyers from across the country.

**Tetherow** has seen particularly strong demand for golf course homesites, with several new custom homes currently under construction.

Builder Perspective

"We're seeing unprecedented demand for quality custom homes," says Kevin Rea, owner of Rea Co Homes. "Buyers are willing to wait for the right home rather than compromise on their vision. They want homes that take full advantage of our incredible setting."

Looking Ahead

Industry experts predict continued strength in the luxury segment through 2026, with particular growth expected in communities offering resort-style amenities and mountain views.

For those considering building a custom home in Central Oregon, now is an excellent time to secure a homesite and begin the planning process.

Contact Kevin Rea at 541-390-9848 for a consultation about your custom home project.